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Wanda to build 200 family amusement parks (2014/09/18)

China’s commercial property developer Wanda Group announced in Beijing on August 13, 2014 that the company would enter the children’s industry and launch “Baby King” family parks.  Wanda Group pointed out that this is a whole new business attempt following its movie theater, entertainment center chain, theme park and book publishing businesses.  The group plans to launch 200 “Baby King” family parks all over China by 2020.  “Baby King” is an innovative animation and comic family park and each park spans 3,000 to 5,000 square meters.  The parks will have various functional areas for preschool education, thematic photography, birthday parties and family restaurants to satisfy different needs.  They will become China’s most innovative children’s parks providing the most abundant content.  The “Baby King” brand will be promoted and expanded through Wanda Plaza.  By the end of 2014, the number of stores running in Wanda Plaza will reach 109 and each year Wanda Plaza will add more than 25 new stores.  Vice President Tang Jun of the Wanda Culture Industry Group said that the family parks introduced at this time will enter nine cities such as Dongguan, Maanshan, Kunming and Beijing in 2014.  By 2020, the Wanda children’s parks will spread all over China and the total number of locations will reach 200. (2014/09, No. 128G)

 
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