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GTI Global Network > GTI Features > Company Profiles > The ONE
The ONE
Taiwan Yuanmei to Seize the Market with Soft Power

Taiwan Yuanmei to Seize the Market with Soft Power~Infinite Creativity

By Enzo Chang


Having changed to high-tier product lines, Taiwan Yuanmai released LCD pinball bingo machines last May, Football Beauty Contest and Harlem Circus, which both created brisk sales.  Its newly developed "Heroes of the Three Kingdoms" and "Challenge the Three Kingdoms" will make their debut at the GTI Asia Taipei Expo.  After abolishing the carpentry department which the company started its business with 20 years ago, and starting everything all over again, how will Taiwan Yuanmei use its soft power to create a strong position in the industry?

Incepted in 1986, Taiwan Yuanmei started off with the production of wooden cabinets and peripheral equipment.  In 1993, Taiwan Yuanmei began focusing on the development, production, importation and exportation of gaming machines, with pinball bingo and Mario games becoming the company's core products.

In 2002, Taiwan Yuanmei established a R&D department for developing new gaming machines.  At the same time, it also formed the 3D design platform, which aimed to use intuitive concept-based designs and visualized effects in order to make its products user-friendly and so that they could smoothly conform to the new 3D era.


For providing the 'zero time difference' service of taking orders in Taiwan and shipping goods from China, Guangzhou Yuanmei Animation Technology was officially inaugurated.

Regarding its overseas locations, Taiwan Yuanmei officially formed "Guangzhou Yuanmei Animation Technology" this year for providing a 'zero time difference' service to take orders in Taiwan and then immediately ship the goods from China.  Together with its previously established overseas branch in Chile and the new Guangzhou branch, Yuanmei can connect and cover business opportunities in the markets of Asia and America. 

Currently, Taiwan Yuanmei's products include Oriental Pearl, and 5-ball and 6-ball pinball machines of the Soccer Tournament series.  Also, it provides Mario machines with several software programs available for clients to choose from as well as customized crane machines, prize machines, fruit games and poker games.

Last May, Taiwan Yuanmei launched LCD pinball machines, Football Beauty Contest and Harlem Circus, whose design originated from the appearance of sports cars.  They are breakthrough pieces from traditional products and are of greatly increased quality.

Over the past ten years, Taiwan Yuanmei has been focused on overseas markets.  Besides China and Southeast Asia, the company's products have also penetrated into Chile, Salvador and Costa Rica in Central and South America.  It has been enjoying a stable growth in orders.

A comeback of games with the "The Three Kingdoms" theme

After last year's release of Football Beauty Contest and Harlem Circus which feature the exquisite design of combining a mechanical game machine and an LCD panel, Taiwan Yuanmei will launch the epoch-making games, "Heroes of the Three Kingdoms" and "Challenge the Three Kingdoms" at this May's GTI Asia Taipei Expo.
Using the anecdotes of the Three Kingdoms as backgrounds, Heroes of the "Three Kingdoms" and "Challenge the Three Kingdoms" are the key products promoted at this year's GTI Asia Taipei Expo.

These two games use the anecdotes of the Three Kingdoms as backgrounds.  Besides, their cute-style intermission animations are different from the real person simulation of online games that imposes a sense of pressure, so in that way they can help relieve players' daily work pressure.

It takes time to train and build soft power.  Taiwan Yuaanmei uses the simplest pinball bingo machines to create a high-standard product line and lift the competition threshold at the same time.  When industry members mention Taiwan Yuanmei, they would think of "the highest-tier pinball bingo machines".  Only such "disruptive innovation" can really overcome economic sluggishness.


Rolling out to the market last May, Football Beauty Contest and Harlem Circus have received extensive recognition from industry peers with the exquisite design of combining a mechanical game machine and an LCD panel.

Taiwan Yuanmei, which is dedicated to innovation, will capitalize on its outstanding software development capability to conquer the world



 

Heroes of the Three Kingdoms
Features:
1. Use delicate cute drawing style to portray heroic characters of the Three Kingdoms again.
2. Simple Mario gameplay.
3. Brand new pair PK fight-based double-up game for challenging prizes with high multipliers.
4. Randomly give away lights and prizes.
5. Double bonuses.
Game rules:
1. After inserting coins, players can bet on different characters from the Three Kingdoms.
2. After placing bets, press Start and the main screen's light will spin following the music.  Players will be rewarded with the corresponding multiplier of the character that the light stops on. 
3. After winning, players can choose to enter the military officer combat double-up mode or obtain credits directly.


Challenge the Three Kingdoms
Features:
1.  Use amusing and cute drawing style to portray heroic characters of the Three Kingdoms again.
2.  Brand new PK fight-based double-up game for players to pass and win big prizes.
3.  Easy gameplay for players of all ages.
Game rules:
1. After inserting coins, players can choose different characters from the Three Kingdoms for double-up combat.
2. Players can obtain multiple payouts if the lucky wheel and the same characters appear on the combat screen.
3. If a player wins the combat, one can win prize credits or re-select and battle with a military officer.

 
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