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GTI Global Network > News > International
MX4D theatre system enters B&B again (2018/08/15)

 “We are excited to expand our partnership with MediaMation.  MX4D allows us to continue to provide the latest in high-end entertainment for our communities,” said Brock Bagby, executive vice president of B&B Theatres.  Liberty Cinema 12 in the city of Liberty, Missouri was opened with a red carpet event.  Over 250 guests from studios like Paramount, Fox, Disney and Annapura enjoyed the MX4D theatre, utilising Mad Max: Fury Road to demonstrate the in-theatre effects and motion.  MediaMation’s MX4D Motion EFX theatres began working at B&B in mid 2017. By the end of last year, the special effects and motion seat theatres had broken attendance records.  Heather Blair, head of cinema sales for MMI, said: “We are proud to provide our MX4D system in their flagship theatre.”

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