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GTI Global Network > News > International
BtoBet strikes deals with operators in Kenia, Nigeria, Nambia and Uganda

The iGaming tech provider furthers its footprint in the African continent as it prepares for the upcoming Sports Betting East Africa event (SBEA). BtoBet’s footprint in the African iGaming industry has been further bolstered, with its regional Certified Partner – STM Group – expanding the company’s provision of its technologies to White Label Operators in Kenia, Nigeria, Namibia and Uganda.
With reference to BtoBet and STM Gaming’s participation in next month’s SBEA Expo in Kampala, STM’s Alessandro Pizzolotto stated that in Uganda “Innobet” and “Ugabet” are already basing their operations on BtoBet’s technology. He stated that the White Label Partnership Program has had a big impact amongst White Label Operators who do not have the local knowledge to enter or diversify into the online channel. "Apart from Uganda’s Innobet and Ugabet, BtoBet’s technologies will also be provided to White Label Operators in Kenya, Nigeria, and Namibia. The White Label Partnership Program’s simplified approach coupled with the provision of advanced technology tailored for the local context, regional know-how and operational support are driving factors in the Program’s continuous expansion."
Further delving in the unique characteristics that constitute the African market, Sabrina Solda, BtoBet’s CMO stated that "knowledge is a very important asset for operators given that generally speaking the African sports betting industry is still predominantly retail-based and only now are operators shifting their attention towards the online and mobile channel. This lack of knowledge in the online sector requires a strong partner who will not only guide them, but more importantly provide and handle all activities related to the day to day running of their business, such as aspects related to player support, payment methods, and the games and sportsbook content." (2019/04/09)

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